The creative process... consists in an unconscious activation of the archetype and in an... elaboration of this original image into the finished work. By giving it shape, the artist in some measure translates this image into the language of the present... Therein lies the social significance of art... it conjures up the forms in which the Zeitgeist, the spirit of the age, is most lacking.
The unsatisfied yearning of the artist reaches back into the primordial image in the unconscious which is best fitted to compensate the... one-sidedness of the spirit of the age. This image his longing seizes on, and as he brings it to consciousness, the image changes its form until it can be accepted by the minds of his contemporaries, according to their powers.
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